|One of several psychics|
|Holy Cross Catholic Chapel|
By the 1990's, the attraction of Sedona’s beauty could no longer be contained. Larger resort companies such as Hyatt began buying out ranching families and turning the desert into sun retreats with golf and other amenities. Time shares proliferated. More retirees came as did movie stars. And, of course, the service population grew with the tourist industry although most of those employees must commute from nearby towns with a lower cost of housing. The average cost of a home in Sedona is $394,000.
Businesses along the main drag reflect the hodge-podge offerings for the two million tourists visiting this town of 12,000 inhabitants each year. Jeep Rentals compete with Crystal Magic for customers. Hot Yoga and Canyon Outfitters appeal to different crowds. Cashing in on a more recent industry, the Sedona Wedding Studio vies for the destination couples.
|Buddhist Rock Cairn|
The result of this cauldron of interests is something for everyone. Hikers happily choose from a maze of trails in and out of the red canyons. Meditators easily find a quiet spot to inhale earth’s energy. More sedentary adventurers ride in pink jeeps that haul them up to mesa tops for a full 360 degree view of the geological wonder. In the mornings, hot air balloons linger above. Golfers soak in the clear air and temperate climate for months of playing time. And, everyone seems to pull off the roads in the late afternoon to take in one more glorious sunset.
|Sunset in Sedona|